#LIFEISSTEREO - WIN A UNIQUE CUSTOM LUCAS 2K SYSTEM AND MORE!

We at HK Audio believe that the best way to experience great sound is in stereo. #LifeIsStereo, after all.

And now we want you to show us why! Just send us the most creative picture of a stereo LUCAS setup you can think of - take it or Photoshop it, your choice - and our favorites will win... easy :)

UP FOR GRABS ARE THE FOLLOWING STEREO SYSTEM PRIZES:

1st Prize:
A ONE-OFF WHITE LUCAS 2K15 SYSTEM
INCLUDING SPEAKER STAND ADD-ON AND SPEAKER STAND STRETCH COVER ACCESSORY PACKS!

2nd Prize:
A LUCAS NANO 608i WITH STEREO STAND ADD-ON PACKAGE
(* iPad is for illustrative purposes only, and not included in prize!)

3nd Prize:
A LUCAS NANO 305 FX WITH STEREO STAND ADD-ON PACKAGE

All it takes is these five easy steps:

1. Come up with a great idea of why #LifeIsStereo!
2. Make that idea into an amazing, creative, and/or funny picture. You can take you own photos, use our product pictures, or draw something - the choice is up to you. Just make sure to include some HK Audio gear somewhere. (If you need inspiration, or pictures of our products to use, just go to the specific product pages - you'll find everything you need there: www.hkaudio.com/products
3. Send the picture to us at the soundmakers@hkaudio.com email address, along with your contact details (in case you win!)
4. Share the picture on our Facebook page or on Instagram using the #LifeIsStereo and #HKAudio hashtags.
5. Wait and see if you've won the competition. Or make more entries by repeating the steps above!

That's it!
Good luck!

The competition runs until 17:00 CET (that is, German time!) on Monday April 30 2018.

Here are a few inspirational pictures for you to start you on your way!

Why stereo rules

Been there, heard that: the keyboard’s piano patches sound majestic over headphones. You can hear the lower register keys on the left and the high notes on the right as realistically as if you were sitting at the real thing. And that Leslie rotor sends those organ swirls spinning around your ears. What a wonderful audio experience.

Your favorite band’s new song also sounds great. Each instrument has its place in the stereoscape. Those pros in the studio sure got it right: the guitars are panned left and right and the vocals take up a broad swath of sonic space in the middle. But it’s a bitter disappointment when you play any of this back through a mono speaker system or smartphone.

Everything sounds thin and one-dimensional, strangely hollow, with no spatial depth. Details are lost in the ether; sometimes individual instruments and melodies are no longer audible. Why is that?

Well, simply said, it’s because of mono summing… which is the summation of left and right, meaning the addition of the information in the stereo channels. Essentially, both your stereo channels are fed to your mono speaker(s). This works great, but only if the stereo signal is “mono compatible”. But most of the time, it isn’t. And, as a result, the quality of the sound suff ers signifi cantly.
Stereo signals get “lossy” when piped through a mono channel. Stereo mixes of music and instruments sound fl at and drab, while left/right panning and spatial eff ects are lost.

Of course, mono setups have their uses: for example, for public address or a singer-songwriter performing with mono mic and mono guitar signals. But stereo signals should always be reproduced in stereo, for the good of your audio!

So, if you use or enjoy the following audio signals, we recommend you use a stereo sound system...

TERMS AND CONDITIONS

This prize draw is carried out by Music & Sales P.E. GmbH. By participating, you agree to the stipulated terms and conditions. They are collected, processed and used solely for the purpose of determining winners, and will not be disclosed to third parties. The participant may revoke this use of the data at any time by notifying privacy@musicandsales.com. All persons who are at least 18 years of age at the time of participation are entitled to take part. Employees of Music & Sales P.E. GmbH are ineligible to enter the prize draw.

Copyrights to the submitted pictures/photos remain with the participant. However, the participant grants Music & Sales P.E. GmbH all non-exclusive, areal, temporal, and with regards to content unrestricted rights of use, free of charge, the company requires to display the pictures/photos on their online presence such as social networks and brand homepage and make them publicly accessible.

The competition ends on April 30th 2018 at 17:00 CET. Winners will be determined on May 2nd 2018 by our jury. The decision is final. The winners will be selected by Music & Sales P.E. GmbH, notified by email, and are required to claim their prize from Music & Sales P.E. GmbH within one week of notification. The prize will be forfeited if Music & Sales P.E. GmbH does not receive a response within this period. In this case, Music & Sales P.E. GmbH reserves the right to award the prize to someone else. The prize is not redeemable for cash. The decision of the promoter shall be final.