2016-05-20

HK Audio powers mammoth stadium summer of events in Frankfurt arena

HK Audio is set to power a huge month-long extravaganza of events at Frankfurt’s Commerzbank-Arena this summer, culminating in a world record-breaking weekend on 9/10 July.

Throughout June and the first week of July, a sizeable COHEDRA system will provide the sounds for a series of Euro 2016 public viewing experiences that will be shown on a 550m² screen (the largest in Germany), as well as a number of one-off shows and performances.

The final weekend will see a world record attempt by the world’s largest orchestra – potentially up to 10,000 musicians – at the We’re Filling The Stadium event on Saturday July 9, followed by a concert featuring some of Germany’s leading artists, while the climax of Euro 2016, the tournament’s final, will be shown in the stadium on Sunday July 10.

Such a high-profile program requires a PA to match, making COHEDRA the ideal solution. HK Audio’s expert team has prepared a truly impressive setup for the occasion, with the main PA – backed up with an HK Audio CONTOUR sub array, delay lines, outfill and nearfield elements – set to be installed at the end of May.

Nicolas Petit, HK Audio’s Chief Marketing Officer, said: “We’re delighted to be soundtracking this remarkable month-and-a-half of events. There will be literally hundreds of thousands of people attending the Commerzbank-Arena over the June and July period, and we’re committed to delivering them an incredible aural experience. With a venue of this size, and such a wide ranging program, it’s a challenge we will certainly relish.”


For more information, visit the relevant websites.

Useful links:
www.commerzbank-arena.de/english

2016-05-03

HK Audio targets installation market with new Business Solutions division

HK Audio has formed a new Business Solutions division, offering highly efficient and acoustically outstanding packages worldwide for installation projects which require special custom solutions.

With a focus on the hospitality sector, HK Audio Business Solutions delivers the company’s 30+ years of ‘Made in Germany’ pro audio experience to customers who are not only looking for exemplary sound reinforcement, but who also want to be able to aesthetically integrate loudspeakers into sophisticated design environments.

To this end, Business Solutions customers will be able to customize their HK Audio system of choice to perfectly suit their needs.

Available in any desired color, and featuring either printed or engraved design elements (such as company logos or slogans), the speakers will end up forming an integral part of the location’s interior design. Different woods are available when selecting cabinet housing, and special coatings can also be ordered that make the speakers weatherproof for outdoor use.

All in all, Business Solutions is the optimum solution for the likes of hotels, restaurants, sport/health/wellness facilities, churches, clubs, conference rooms, and more.

François Lay of the Business Solutions division said: “With the formation of HK Audio Business Solutions, we are now able to provide customers with assistance on any installation project, no matter how complex or high profile. Our dedicated application support and sales team is on hand to help bring together our decades of technical knowledge and forward-thinking design and help take tailor-made sound system solutions to the next level for any business.”

The HK Audio Business Solutions division is already active, and orders can already be placed. For more information, visit the HK Audio website.

Useful links:
hkaudio.com
www.hkaudio.com/business-solutions

2016-04-11

ELEMENTS more affordable and with four new mono systems

HK Audio has made it even easier for Soundmakers to join the ELEMENTS family with the release of four new mono Single Systems at Prolight + Sound 2016 in Frankfurt – and the German sound reinforcement firm is also using the opportunity (new positioning) to make the entire ELEMENTS product portfolio more affordable.

The four new Systems – Easy Base Single, Smart Base Single, Line Base Single and Big Base Single – are mono, single column versions of the bestselling ELEMENTS stereo setups, and are available now.

Taking advantage of all the most-loved ELEMENTS features (line array technology for outstanding sound anywhere in the venue, sophisticated yet low profile looks, and an incredible straightforwardness of use) they represent a perfect new and attainable entry point to the range.

The Single Systems are even more ingeniously simple to set up and transport – being lightweight, diminutive in physical size and almost cable-free to operate – can easily be expanded with additional subwoofers and/or mid/high units when extra power is needed, and they are available on the new ELEMENTS pricing scheme, which, across the range, amounts to a reduction of up to 25%.

Rüdiger Forse, HK Audio’s Senior Product Manager, said: “We’re delighted to be able to make ELEMENTS more affordable and easier to access for Soundmakers operating at any creative and budget level. Because they’re so easy to use and to build up and down as needed, acts of any size will find a system here that is perfectly suited to them – there’s something for everyone from one man bands to DJs to touring groups, and even for outdoor concerts. And now, with the new attractive pricing, practically anyone can join the ELEMENTS family!”

More information can be found here.

2016-04-05

PREMIUM PR:O D: introducing the new generation of a bestseller

HK Audio has bolstered its flagship PREMIUM PR:O range of modular, musician-friendly speakers with five new active fullrange cabinets featuring advanced DSP technology.

Known as PREMIUM PR:O D, the new models boast all the beloved features that have enabled the series to sell more than 150,000 units in the past decade – made in Germany build quality, resonance-resistant, roadworthy wood enclosures, timeless designs and exceptional live music reproduction – as well as state-of-the-art digital technology and intuitive plug and play operation.

The new cabinets benefit from all-new, DSP-powered preamps and the latest generation of ultra-efficient class-D power amps. However, technological advances and improvements in HK Audio’s German manufacturing processes mean that they are more affordable than their predecessors – opening up the new generation of PREMIUM PR:O to a huge global audience of live music makers.

Alexander Wollenberg, HK Audio Product Manager, said: “We’re immensely proud of the fact that PREMIUM PR:O D delivers more sound pressure, noticeably more bass and a more balanced frequency response than its predecessors, and at a cheaper price too.”

Martin Drumm, the HK Audio engineer who developed PREMIUM PR:O D, said: “Our focus this time round was on transparent sound with excellent voice reproduction and midrange qualities, and we’ve certainly achieved that. New components and the low distortion combination of 1" driver and CD horn also mean the D models achieve a full 90° coverage angle – which is hugely advantageous for the user, especially in wider areas over short distances.”

The current active PREMIUM PR:O D range (PR:O 8 A, PR:O 10 XA, PR:O 12 A, PR:O 12 MA, PR:O 15 A, PR:O 15 XA) can still be ordered until further notice. The new models have also been designed to be a perfect acoustic match for the existing PR:O 210 SUB A and PR:O 18 SUB A active subwoofers.

The passive range of PREMIUM PR:O speakers – which was recently augmented by HK Audio’s KEY RACK  1.12 unified amping solutions package – remains unaffected by these changes.

To experience the new PREMIUM PR:O D models in the flesh, visit the HK Audio booth at Prolight + Sound 2016 Frankfurt Hall 3.1 Booth #A81.   For more information visit the PREMIUM PR:O page here.

2016-03-22

HK Audio to unveil new products and solutions at Prolight + Sound 2016 in Frankfurt

HK Audio is set to reveal a host of new products and customer-focused solutions at the 2016 Prolight + Sound show in Frankfurt, Germany, on April 5.

The show will see the exclusive worldwide premiere of a quintet of active loudspeakers, which will be on display alongside all the classic HK Audio system setups.

HK Audio’s product specialists, application support and sales teams will be on hand throughout the show to give visitors the lowdown on the new products and all the solutions, as well as any other information they may require.

The HK Audio booth at Prolight + Sound 2016 is located at Hall 3.1 A81.

For more information, visit the Prolight + Sound website: pls.messefrankfurt.com

2016-03-04

LINEAR 5 LTS A and L SUB 4000 A put to the test by Production Partner

The recent issue of Germany’s Production Partner magazine features an engrossing and in-depth review of a LINEAR 5 LTS A and L SUB 4000 A-based system setup.

Written and researched by Prof. Dr. Anselm Görtz, one of Germany's leading authorities on pro audio and PA systems, the review tells you everything you could ever hope to know about how the LTS A long throw system and L SUB 4000 A subwoofer unit work in tandem.

It explores various practical applications for the system, and it’s fair to say Prof. Dr. Görtz was impressed with what he heard:

“It can be confirmed without hesitation that HK Audio has landed a big hit with the LINEAR series LTS A and Sub 4000 A: the fully active system comprised of a top unit and subwoofer comes equipped with highly professional features and is constructed to highly professional standards. Its acoustical properties – the tight vertical directivity, high SPL and low distortion – are a perfect fit for the needs of many users.”

“Add to this the versatile application options, with combinations ranging from a top unit in solo mode to a midsize PA with four top units and the corresponding number of subwoofers in each stack. If that is not persuasive for you, we recommend an audition, where the LINEAR system lives up to its name. However, the system doesn't just sound really good; it also gets mighty loud with its good properties remaining intact.”

The full review can be found in English here:
http://87.106.71.220/oma/hk/tests/HK-Audio_LINEAR%205_ENG.pdf


Read the full review in German here: http://87.106.71.220/oma/hk/tests/Sonderdruck_PP_122015_HK-Audio%20LINEAR%205.pdf


To find out more about the entire LINEAR range, including the new passive LTS and SUB 4000 offerings, click here: http://hkaudio.com/products.php?sid=23

2016-02-09

HK Audio unveils new LINEAR passive speakers at ISE 2016

HK Audio is debuting its new LINEAR 5 LTS passive mid/high unit and LINEAR SUB 4000 subwoofer at the Integrated Systems Europe (ISE) 2016 show in Amsterdam today.
ISE, Europe’s most significant trade show focused on professional AV and electronic systems integration, is the perfect place for the new speakers to be unveiled, as they should prove to be ideal for small/midsized rental partners and for installation in a variety of venues.

HK Audio is also showing off the rest of its install stable at the show, with speakers from the ELEMENTS, LINEAR 5, CADIS and VORTIS ranges on display alongside the accompanying Lab.gruppen IPD controllers. In addition, portable PA enthusiasts can get hands-on with the brand new LUCAS NANO 608i, the first ever all-in-one-PA with an iPad-enabled mixer. 

Many of the HK Audio customer system solutions that were debuted at the 2015 ISE show have also been improved and expanded upon for 2016 – making operation simpler and more efficient than ever before – and are available to view for the first time at this year’s event.

Alexander Wollenberg, HK Audio Product Manager, said: “With our new passive LINEAR series speakers – especially the LTS Long Throw System which features our revolutionary Multicell Transformer technology – and our upgraded customer-friendly system solutions all ready to go, we’re helping to make the lives of installers across the world easier and acoustically more advanced than ever before.”

HK Audio’s product specialists, application support and sales team will be on hand throughout the show to give attendees the lowdown on the new products and all the system solutions, as well as any other information they may require.

The HK Audio booth at ISE 2016 is located at Stand 7-V220.   More info: LTS L SUB 4000

2016-02-05

HK Audio set for big presence at ISE 2016

HK Audio will unveil two new products and a host of updated and improved customer system solutions at the Integrated Systems Europe (ISE) 2016 show in Amsterdam on February 09.

HK Audio will be showing off the best of its install stable at the show, with speakers from the ELEMENTS, LINEAR 5, CADIS and VORTIS ranges set to be on display alongside the accompanying Lab.gruppen IPD controllers. In addition, portable PA enthusiasts will be able to get hands-on with the brand new LUCAS NANO 608i, the first ever all-in-one-PA with an iPad-enabled mixer. 

HK Audio’s product specialists, application support and sales team will be on hand throughout the show to give attendees the lowdown on the new products and all the system solutions, as well as any other information they may require.

The HK Audio booth at ISE 2016 is located at Stand 7-V220.

2016-01-21

HK Audio goes iPad with the new LUCAS NANO 608i compact PA system

NAMM Show, Anaheim, California, USA / St. Wendel, Germany, January 21 2016.

HK Audio’s award-winning LUCAS NANO family of portable crossover PAs is expanding with another ground-breaking creation: LUCAS NANO 608i, the first high-end, all-in-one system with an iPad-enabled wireless mixer and Bluetooth® technology built in.

The eight-channel digital mixer integrated into LUCAS NANO 608i's subwoofer can be controlled in two ways: either directly on the 608i itself using conventional knobs, or wirelessly via a free dedicated iPad app, which opens up a vast new world of professional wireless mixing options.

Signals are easily shaped with professional-grade features such as fully parametric ‘drawable’ EQs, compressors and high-quality reverb programs. All adjustments can be made in the more sophisticated ‘Expert Mode’ or in the intuitive ‘Easy Mode’, and then stored at will.

Weighing in at just 16.3kg, LUCAS NANO 608i’s chic looks and discreet profile couple with crystal clear response and superior fullrange sounds to make it the perfect PA for a huge variety of occasions and stages. What’s more, the system’s extraordinary flexibility means it can be deployed as a slim mono column, a classic stereo setup or as a twin stereo system.

LUCAS NANO 608i is ideal for solo musicians, small groups and entertainers (who can use the app for iPad to mix their sound directly from the stage without having to go off and fiddle with the PA itself), for monitoring electronic drum kits, home use, and for DJs – who will lap up the system’s convenient streaming capabilities (courtesy of Bluetooth wireless technology).

Rüdiger Forse, HK Audio’s Senior Product Manager, said: “LUCAS NANO 608i is hardware and software in perfect harmony. The app for iPad is so intuitive and valuable for every kind of performer, the way you can watch and touch your mix is going to revolutionize stages across the world.

“Plus, the 608i packs an astonishingly powerful sonic punch, despite its light weight and diminutive dimensions. Thanks to our pioneering Multicell Transformer and Anti-Resonance Bracing technologies, this little giant delivers a rich, thick low-end response and superior top end, meaning LUCAS NANO 608i can be used to cover even large rooms with ease. This truly is the next generation of crossover PA...”

LUCAS NANO 608i is receiving its exclusive worldwide premiere at the 2016 NAMM show in Anaheim, California. To experience LUCAS NANO 608i in the flesh, visit the booth of Korg – HK Audio’s North American distributors – at Hall A Booth #6440. More information you can find here.

2016-01-20

HK Audio introduces the Soundmakers: a complete brand overhaul

NAMM Show, Anaheim, California, USA / St. Wendel, Germany, January 21 2016.

German sound reinforcement firm HK Audio is undertaking a complete global overhaul of its visual and brand identity with the introduction of its new marketing campaign: the Soundmakers.

Launching at the 2016 Winter NAMM Show in Anaheim, California, the Soundmakers campaign is the result of two years of work, preparation and planning by HK Audio’s marketing team in collaboration with a number of external agencies from across Europe.

Focusing on the Soundmaker – the person who is fascinated by the energy of sound from any perspective – the campaign brings clean, fresh visuals to the entire HK Audio output, from websites and social media channels through to traditional print advertising and even products themselves.

The new HK Audio corporate design philosophy will be applied by the brand’s worldwide business partners immediately, with results set to be seen across an increasingly wide range of activities over 2016 and beyond. The first major Soundmakers promotional video, which showcases the fascination for sound that is key to the campaign’s message, is being released to coincide with the NAMM Show.

Nicolas Petit, HK Audio’s Chief Marketing Officer, said: “We want to provide an emotional home and a stage for everyone who is as fascinated with sound as we are at HK Audio. The Soundmakers message touches all bases and target groups – from musicians, bands and DJs through to sound engineers, installers and even HK Audio employees themselves. We’re all Soundmakers, and we are going to share our passion for great sound together in a global community. This is just the beginning…”

The first official Soundmakers layouts and designs can be seen at HK Audio’s NAMM Show Booth, which can be found in Hall A, location #6440.